The Nicholas Hall Awards 2010

Awarded for the most innovative marketing campaign for a new or existing OTC product, the category was increasingly competitive this year. We had outstanding entries for Prevacid 24Hr from Novartis, Berocca Performance from Bayer in Australia, P&G's 'Unmissable Moments' campaign across Asia, and Schering-Plough / MSD's innovative new Custom Fit Orthotics Centers for Dr. Scholl's. The award was presented by Nicholas Hall to Muhittin Bilgutay, the General Manager for MSD in Turkey, on behalf of Glenn Goldberg of Schering-Plough / MSD in the US. For further information please visit http://www.footmapping.com. You can view the ad for winner Dr. Scholl's Custom Fit Orthotics Centers below.

Awarded for the most innovative and successful new product launch or Rx-to-OTC Switch, we had two very innovative products to choose from this year, and ultimately chose to award both of these: GSK's Alli, and Nycomed's Pantozol Control. The award was presented by Nicholas Hall and Reckitt Benckiser's Head of Consumer Healthcare, Brian Bentley, to Etienne de Laroulliere (Nycomed's VP & Head of Global OTC Business Unit, and his team. Unfortunately no one from GSK was present to collect their award. For further information please visit http://www.myheartburncontrol.com/Default.aspx?ID=10 or http://www.myalli.co.uk. You can view the ad for winner Pantozol Control below.

Voted for by delegates at Nicholas Hall's Insight 21st Annual European OTC Conference, held in Istanbul 14th-16th April 2010, this award really represents the people's choice, honouring the most popular campaigns from a specially selected shortlist. Winning first place was J&J / McNeil's pan-European campaign for Benylin / Cetussin / Iniston. The award was presented to Birgit Schuhbauer, OTC Strategic Marketing Director EAME by Insight's Franziska Reichert and Martina Duskova. For further information on the product, please visit http://www.benylin.co.uk. Second was J&J's campaign in Italy for Reactine / Levoreact. Third place was Nycomed's ad campaign for NycoPlus SmartKidz. You can view the winning Benylin ad below.