The Nicholas Hall Awards 2012

Awarded for the most innovative marketing campaign for a new or existing OTC product, the category was increasingly competitive this year. We had outstanding entries for Allegra from Sanofi, Clearblue from P&G in Singapore, as well as a highly commended entry for Ortivin from Novartis in Poland. The award was presented by Nicholas Hall to Reckitt Benckiser for their exceptional integrated campaign for 3 winter illness brands (Lemsip, Strepsils and Meltus) called ‘Don't lose a Day’. For further information please visit http:// http://www.rb.com/home. You can view the ad for winner ‘Don’t lose a Day’ below.

Due to lack of innovation the New product of the Year award was not presented this year.

Voted for by delegates at Nicholas Hall's Insight 23nd Annual European OTC Conference, held in Budapest 18th-20th April 2012, this award really represents the people's choice, honouring the most popular campaigns from a specially selected shortlist. Winning first place was Bayers' campaign for Berrocca Boost. The award was presented to Jerome Caussin of Bayer, Switzerland by Nicholas Hall. Second was for P&Gs endering ad for Vicks VapoRub, and third place was for Boehringer Ingelheim’s Buscopan Cramps campaign in the UK. You can view the winning Berocca ad below.