The Nicholas Hall Awards 2008

Awarded for the most innovative marketing campaign for a new or existing OTC product, GSK's Alli was a clear winner with its outstanding US launch campaign. The award was presented by Nicholas Hall and OTC.newsflash editor Claire Foilleret to Joe Cadle, Alli Marketing Director. In his deeply-moving speech he expressed pride in the significant contribution of OTCs such as Alli, Bayer Aspirin and Nicorette in improving health and saving lives around the world. For further information please visit www.myalli.com. This winning campaign was supported online and with the Alli starter packs, tours of US shopping malls and other innovative interactive tools. The runners up were P&G for the Vicks 'megabrand' relaunch and Sopharma for Tribestan. You can view the winning Alli ad below.

Celebrating innovation in the European OTC market, the judges were unanimous in awarding the top honour to P&G's creation of a Vicks 'megabrand'. The re-branding, focusing on "people, not symptoms" takes a creative look at the before and after of various ailments, and how Vicks makes all the difference. The award was presented to Jenny Thomas, CMK Assoc. Director for WE PH & Pharma, and Chris Staeuble, Marketing Director for WE PH, by Nicholas Hall and Insight's Kirsty Wallace and Nicola Watts, with assistance from the General Secretary of EfEX, Irini Kapeloni. The runners up were another P&G product, Fibresure, and Merck's head lice treatment, Poux Apaisyl. For further information on the winner, please visit www.vicks.co.uk. You can view one of the winning Vicks ads below.

Voted for by delegates at Nicholas Hall's Insight 19th Annual European OTC Conference, held in Athens 9th-11th April 2008, this award really represents the people's choice, honouring the most popular campaigns from a specially selected shortlist. Winning first place by an extremely large margin was Reckitt Benckiser's TV ad campaign for Clearasil, entitled "Nervous Lecturer" which uses the clever premise that Clearasil "may cause confidence." The award was presented to Anand Sharma, Global Category Director for OTC at Reckitt Benckiser, by Insight's David Redford. For further information on the product, please visit www.clearasil.co.uk. Second was P&G's campaign for Vicks. Third place was GSK's "Cold War" campaign for Beechams All-in-One in the UK. You can view the winning Clearasil ad below.