2011-CA-Novartis-OtraDuo

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The Nicholas Hall's INSIGHT European Creative Award 2011

Date: 20/04/2011

All entries received support and, as the votes were counted, the contest resolved into a battle between Cactus Hangover Remedy (Cactus Group, Denmark), Buttercup Cough Syrup (Omega Pharma, UK), Imodium Instants and Nicorette Inhalator (Both McNeil / J&J, UK) and Otriduo nasal spray (Novartis, Italy). At the final count, Otriduo was the clear victor, with a clever little film showing a sufferer drowning in a sea of tissues at home, in his car, and at work. Proof once again that the KISS principle (Keep It Simple, Stupid) is a pretty reliable formula for successful creativity.

Representing Novartis, Janet Gregory, Head of Clinical Research, General Medicine and Jon Harvey, Global Research Manager, accepted the award from Nicholas Hall and Andy Hayley, managing Director of advertising agency TBWA/Paling Walters UK.