2012-BayerBerocca

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The OTC.Newsflash Worldwide Marketing Award 2012

Date: 18/04/2012

Awarded for the most innovative marketing campaign for a new or existing OTC product, the category was increasingly competitive this year. We had outstanding entries for Allegra from Sanofi, Clearblue from P&G in Singapore, as well as a highly commended entry for Ortivin from Novartis in Poland. The award was presented by Nicholas Hall to Reckitt Benckiser for their exceptional integrated campaign for 3 winter illness brands (Lemsip, Strepsils and Meltus) called ‘Don't lose a Day’.

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