Navigating the China OTC Market: Two Day Event Designed for Japanese Delegates

Date: 25/11/2013

With the Asian OTC landscape transforming rapidly over the past few years, and with new trends emerging constantly, it is more important than ever to keep informed about latest research and findings. Nicholas Hall & Company will be hosting a two day seminar in cooperation with INTAGE, Japan's top marketing research firm.

Nicholas Hall will lead the seminar with Veronita Rusli, the Regional Director of the Asian Division and Senior Consultant, sharing attendees key learnings and findings. 

This will be a two-day event in Shanghai on the 25 and 26 November 2013; Nicholas and Veronita will be joined by guest speakers, including Lucia Qian, former VP of Nepstar Chain Drugstore and James Huang, Associate Director BASES Product Innovation at Nielsen, to provide delegates with a complete view of the industry.

The Agenda is as follows:

Day one:

Session 1: Global & Local Trends

  • Update on the global OTC situation
  • Increasing significance of OTC adjacencies
  • Switch update
  • Decreasing growth in emerging markets – impact on business strategies?
  • NPD trends: Line extensions and umbrella branding

Session 2: Distribution
  • In-store Category Management – advantages and key learnings from other countries such as Europe / USA
  • Access to OTC products, selling models (supermarket, pharmacies, pharmacies only, etc.)
  • Increasing non-retail distribution trends – internet, direct selling
  • Practices around the world, the most accepted practices, benefits for the consumers, etc.

Session 3: Pharmacy Point-of-Care
  • Case studies of in-store pharmacy models from around the world
  • Promoting behind-the-counter brands
  • How global benchmarks can be implemented in China
  • Medical device to complement PPoC?

Session 4: The OTC Marketing Mix
  • Implementing effective OTx strategies
  • Successful OTC advertising case studies from the past year
  • Utilising new media to increase retail sales – pros and cons
  • Online / digital activities - best practices in the OTC business

Day Two:

Session 1: China - risk vs benefits
  • Operational excellence in China, including:
  • Micro and macro situations: slowing economies, influence of anti-Japan movement, etc.
  • Distribution landscape
  • Regulatory Situation - likely impact & how to overcome this
  • Infrastructure - in-house or outsource?

Session 2: Building a new brand name in the new market
  • Identification of customers / base - how to make them loyal?
  • Demographic marketing
  • Leveraging "Japan brand" - pros and cons
  • Consumer Trends

Session 3: Key success strategies
  • Investment in R&D - a key success factor?
  • How to differentiate via innovation?
  • The best route to success in a new market - Independent, jv, OEM or acquisition?

Store visit: a store visit to pharmacy to see how products are display, promotion at the POS, etc.

For Chinese translation of brochure please click here.

Early Bird offer ends 25th October 2013. (Full price for Day 1 only: US$1,400 and for Day 1 & Day 2 US$2,100)

For bookings and enquiries from Asia, please contact Jasper Teo at

Day One Only - Early Bird Ticket (US$1,100) - Book before 25 October 2013 £715.00 Clear
Day One and Day Two - Early Bird Ticket (US$2,100) - Book before 25 October 2013 £1,330.00 Clear