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OTC Action Workshop 2013: Singapore

Date: 05/12/2013

With the Asian OTC landscape transforming rapidly over the past few years, and with new trends emerging constantly, it is more important than ever to keep informed about latest research and findings. 

Nicholas Hall will lead the seminar with Veronita Rusli, the Regional Director of the Asian Division and Senior Consultant, sharing attendees key learnings and findings. 

This will be a one-day event in Singapore on the 5 December 2013; Nicholas and Veronita will be joined by guest speakers also to provide delegates with a complete view of the industry. 

The Agenda is as follows:

Session 1: Global & Local Trends
  • Update on the global OTC situation
  • Increasing significance of OTC adjacencies
  • Switch update
  • Decreasing growth in emerging markets – impact on business strategies?
  • NPD trends: Line extensions and umbrella branding

Session 2: Distribution
  • In-store Category Management – advantages and key learnings from other countries such as Europe / USA
  • Access to OTC products, selling models (supermarket, pharmacies, pharmacies only, etc.)
  • Increasing non-retail distribution trends – internet, direct selling
  • Practices around the world, the most accepted practices, benefits for the consumers, etc.

Session 3: Pharmacy Point-of-Care
  • Case studies of in-store pharmacy models from around the world
  • Promoting behind-the-counter brands
  • How global benchmarks can be implemented in Singapore
  • Medical device to complement PPoC?

Session 4: The OTC Marketing Mix
  • Implementing effective OTx strategies
  • Successful OTC advertising case studies from the past year
  • Utilising new media to increase retail sales – pros and cons
  • Online / digital activities - best practices in the OTC business

Past attendees to our events include:
CEO, Head of OTC/CH, Brand & Marketing Director/Manager, Product Manager, Head of Development, Research & Development, Regional Leader, General Manager

For Bookings and enquiries from Asia, please contact Jasper Teo at jasper.teo@NicholasHall.com


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Regular Fee (S$1830) £920.00 Clear