Innovation in OTC Business, A Cubex Conference

Date: 22/11/2013

Innovation, once only a buzzword in business circles, is on its way to becoming a necessity with the consumer healthcare market metamorphosing into an enormously challenging space. Having said that, it comes as no surprise that Bayer has set an ambitious target to generate 16% growth in its OTC business from innovation by 2015. Moreover, Johnson & Johnson has promptly kicked off three out of the four planned innovation hubs across the globe. On the other hand, companies like Procter & Gamble have been continuously captivating their consumers by thriving on innovation.

It’s time innovation be made a way of life. It is what distinguishes a leader from a follower. Join
CubeX (strategic consulting and business intelligence division of Sorento Healthcare Communications) and Nicholas Hall & Company for the one-day conference, Innovation in OTC Business: From Concepts to Action. Hear the expert views of Nicholas Hall himself on innovation as a significant growth driver for OTC industry. Also, network with other expert speakers who have developed innovative strategies, spanning across various aspects such as business models, products, processes, marketing and channel management, into real-life action.  Business leaders of leading OTC companies in India will also join us for a panel discussion, Innovation in India: Trials & Triumphs, sharing their success stories with innovative brands along with their perspectives on challenges in innovation in India. 

This is the only conference being held in India, solely dedicated to the OTC industry. Hence, it is a must-attend event for marketers who are exploring consumer-centric strategies for their brands to drive the next wave of growth.


Session 1:New Thinking, New Realities in the OTC Industry

Session 2: Creating Value-Added OTC Business through Innovation

Session 3: Technology as a Catalyst for Innovation

Session 4: Stimulating Innovation

For full agenda please
click here.

Venue: Westin Mumbai

Date: 22nd November 2013

Please contact Ritu Shriyan via for booking information.

Conference (INR 28,000) £280.00 Clear