The Complementary and Alternative Medicine field is seeing explosive growth across the world, as consumers increasingly exercise their powers of knowledge and choice. Where is CAM going? Cul-de-sac fad or mainstream motorway for OTC growth? How will evidence-based promotion fuel the market? And what's the evidence-based prognosis for the years ahead?

Where is CAM going? Cul-de-sac fad or mainstream motorway for OTC growth? How will evidence-based promotion fuel the market? And what's the evidence-based prognosis for the years ahead? You'll find the answers to questions like these in a seminal study by world authority Gilbert Mertens. In two volumes packed with information and strategic analysis on a global basis, Gilbert Mertens expertly lays bare the realities and charts the courses for continued growth.

No other study offers so great a wealth of information, analysis and penetrating insight into this key area of consumer self-medication.

Commissioned and published by Nicholas Hall as a strategic healthcare management resource, Herbal, Complementary & Alternative Medicines: Connecting to New Realities is available now to order.