Consumer Trends in Health 2009-2015

Published 05/01/2009

Author: Futures Coaching and Nicholas Hall & Company

This new guest author report, produced by Futures Coaching with Nicholas Hall & Company, addresses the need for OTC marketers to adapt their strategies to changing consumer behaviour. Focusing on socio-cultural trends and consumer values and attitudes, this report provides the ultimate guide to surviving the changes ahead.

Exploring social dynamics, health trends and segments, consumption trends, the credit crunch, and short and long-term OTC strategies, this report will show how OTC marketers can benefit from an ‘outside-in’ approach, successfully adapting to the challenges of changing consumption trends through innovation.