Line Extensions: The Key to Growth Strategy?

Published 14/02/2014

Author: CubeX, a division of Sorento

CubeX, in its latest report, has analysed 10 successful OTC brands in the Indian OTC market and 4 international OTC brands to decipher insights on various line extension strategies, answering a multitude of questions and stimulating marketers to explore growth strategies for their existing brands.

Report Contents:
Each line extension case study covers the following aspects:
• Brand story from genesis
• Brand performance
• Line extension timeframe
• Line extension strategies – rationale, marketing and outcome
• Consequences of line extension strategies on the parent brand

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