Indian OTC Brand Case Studies 2011

Published 01/01/2011

Author: Our local Network Partners in India, CubeX Business Intelligence, a division of Sorento Healthcare

This report reviews popular OTC brands launched in India, providing an insightful analysis of successful launch strategies for the Indian market. Brands have been selected from each of the OTC categories, across both pure OTC launches and Rx-to-OTC Switches.

Each brand is explored from launch date to the present, detailing obstacles faced, line extensions, and communication strategies and integrated media strategies adopted. Each case study also details the challenges overcome and key success factors for the brand.

In a country where regulatory challenges are rife, this report also explains how OTC marketers have overcome these to build successful brands.

The report also covers some brands and / or line extensions that weren’t so successful and were withdrawn from the Indian market, and looks at why they failed.

Contact Susan Josi, our Network Partner at for further details or to place your order.

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