Indian OTC Brand Case Studies 2012

Published 01/01/2012

Author: by Our local Network Partners in India, CubeX Business Intelligence, a division of Sorento Healthcare

This report follows on from the 2011 version to review successful direct OTC launches and Rx-to-OTC Switches, providing an insightful analysis of successful strategies for the Indian market.

Each brand is explored from launch date to the present, detailing rationale and strategy both pre and post launch, as well as examining what the future may hold for each brand.

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