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New Boundaries for Consumer Healthcare: 25 Winning Opportunities for OTC Companies

Published 05/01/2010

Author: Futures Coaching and Nicholas Hall & Company

This guest author report, produced by Chris Middleton of Futures Coaching in association with Nicholas Hall & Company, addresses the need for OTC marketers to find new approaches and opportunities in order to ensure their survival in the changing OTC landscape.

Identifying 25 key opportunities, this report will provide all OTC players with a guide to adapting to the challenges of a changing OTC climate, and indeed the changes in consumer behaviour itself.

The report can be your essential guide for immediate and longer term OTC strategy, making it ideal for senior marketing managers and those working in business development who want to learn how they can move forward in an ever-changing industry.




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+ Full Report (Electronic Copy) £3,750.00 £4,500.00 Clear