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Nicholas Hall's OTC YearBook 2013

Published 30/04/2013

Author: Nicholas Hall Reports

As OTC marketers around the globe plan their strategies for the year ahead, a key success factor is rapid access to the most accurate and up-to-date intelligence.

This unique reference book contains comprehensive market data through December 2012 drawn from our global OTC sales database, DB6 2013.

Presented in a concise, easy-to-use format, OTC YearBook 2013 brings you the facts and figures you need, together with unique insight into the major issues facing the global OTC environment. 

OTC YearBook 2013 covers:

  • OTC Global Review: highlighting major developments and global trends in 2012, and forecasting the OTC outlook for the future
  • Leading OTC Markets: Coverage of the top 15 markets including topline data by category, leading marketers and brands – plus a country-by-country review of regulations, switch environment, advertising and distribution
  • OTC Category Review: Key developments in individual subcategories, together with category values and growth
  • Rx-to-OTC Switch: Overview of the switch environment in key regions – plus profiles of 15 important Rx-to-OTC switches
  • Hot Topics: Nicholas and the team analyse the OTC "hot topics" such as the use of social media, Pharmacy Point-of-Care and other growth opportunities
  • Mergers & Acquisitions: All the major M&A activity, joint-ventures and alliances since 2008 – plus coverage of multiples paid for acquisitions in the OTC industry 2008-2013.
  • Leading OTC Companies:  All the vital facts and figures for the top 20 OTC players across the world. Leading 250 OTC marketers by sales with CAGR
  • Leading OTC Brands: The leading OTC 250 OTC brands by sales – plus, bullet-point profiles of the top 25 brands
  • Global Retailing: Comprehensive overview of the fast-changing global retailing environment, including the expanding mass market, falling prices and margins, and exponential growth of private labels – plus major retailer profiles
  • New Technology: Overview of latest activity in technology, delivery formats and NPD
  • Essential Reference Tables: Information on the legal status of ingredients, company ownership, brands & marketers and OTC manufacturers' association – plus an OTC glossary
  • OTC Regional Review: 8 major regions come under the spotlight, with the focus on key markets, trends and developments
For additional questions regarding this report, please contact Valerie Tsang at val.tsang@NicholasHall.com. Place your order today and receive a 25% discount. Alternatively, for an updated edition, please refer to 'OTC YEARBOOK 2014' which will publish in April 2014. 


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