OTCs Online: Opportunities in the Digital Age

Published 01/10/2010

Author: Nicholas Hall Reports

Social media has arguably redefined the internet and how people interact online. Now is the time for OTC marketers to review their internet marketing strategy.

Focusing on key strategies and mediums for online success, this report will reconsider the role of traditional internet marketing, and examine online trends.

Exploring Traditional Internet Marketing methods such as search, email and display, as well as Websites and Online Communities, the report also reviews Consumable Media such as videos and games, Social Media such as Facebook and Twitter, and Mobile Media, with case studies for each of the above.

The internet is in a constant state of evolution, and to keep ahead it is essential that OTC marketers are willing and able to adapt their strategies – this report will provide you with the ideal guide to prepare you for the changes ahead.


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