Tasting New Trends in the Indian Health Supplements Market

Published 01/05/2012

Author: CubeX Business Intelligence, a division of Sorento Healthcare

This report from CubeX provides an essential guide to the Indian Health Supplements Market, exploring the latest dietary trends across the market.

Modern lifestyles have affected our lives in many ways, bringing in convenience on one hand while disrupting food habits otherwise. As awareness of ill-effects of unhealthy food is increasing, indulgence is accompanied by guilt, resulting in the need for products that can make up the lack of vital nutrients.

Profiling leading players and brands in the traditional VMS, dietary supplements and Malted Food Drinks markets, this report highlights the nutrition gaps that exist in India, as well as suggesting opportunities for future OTC growth.

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