Print

VMS Across the Globe: In-depth view of the World's OTC VMS Markets

Published 07/11/2013

Author: Nicholas Hall Reports

With over 500 pages, ‘VMS across the Globe’ profiles the leading 18 VMS markets in great detail and includes company profiles, brand case studies, a regulations overview and the impact of scientific studies on VMS sales.

VMS is the largest major OTC category by a significant margin (with 30% of global sales), but posted comparatively low growth in the year to mid-2013. Sales growth of +3.7% was solid, but marked a slowdown on previous years (CAGR+4.9% 2008-12). Several categories proved dynamic (including probiotics, hair & beauty supplements and certain single vitamins and herbal & natural supplements), but others disappointed (including OTC tonic drinks, herbal memory & brain health and herbal menopause supplements). 

Overview

Global VMS Overview: including consumer trends and a region by region breakdown.
Leading VMS Market: Featuring key trends, individual category analysis, regulatory developments, success factors behind leading segments and brands, and forecasts for the future.
VMS Specialists: Profiling some of the leading companies specialising in VMS globally, including sales breakdown, marketing strategies and NPD.
Brand Case Studies: Looking at some of the most impressive VMS brands of recent years and the factor behind their success (including profiles of Culturelle, D-Cal, Elevit, MegaRed and Theraflex, among others)
VMS Regulation: Detailing the most significant regulatory changes in key markets, as industry bodies worldwide respond to the growth demand for supplements
Impact of Scientific Studies on VMS Sales: Highlighting how scientific studies affect consumer perceptions of key supplements and the impact this has on sales
Prospects for VMS: predicting the future prospects for the global VMS industry and opportunities & threats in individual markets, including sales forecasts to 2017 and 2022

Please click here to download the full table of contents and sample pages.



DescriptionCountry LicenceGlobal LicenceBuy Country LicenceBuy Global Licence 
+ Full Report (Price includes 50% discount) £4,950.00 £6,500.00 Clear