Decoding the Better Half of India: Mapping the Health and Wellness Opportunity among Indian Women

Published 14/05/2013

Author: CubeX Business Intelligence, a division of Sorento Healthcare

This report from CubeX provides a strategic guide for OTC marketers looking at the opportunities that women as consumers provide in the India OTC market.

This report profiles Indian women to understand their health needs with a focuses on Women as Consumers, the definition of a New Age Woman and understanding women's health concerns and needs. Highlighting new opportunities in niche markets, including profiling of the key OTC companies and case studies of global OTC brands mapping the market trends across the country.

For more information on this report, please contact

CubeX is a division of Sorento and a Nicholas Hall Network Partner. Please refer to the Network Partner's page to see who our partners are.

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