Issued: 17 June 2013

UK, June 2013 – This upcoming report from the OTC specialist, Nicholas Hall & Company, will be published this month. The report - Successful OTC Brands - focuses on advertising and promotion [A+P] strategies from 12 OTC brands. In this difficult market environment, leading brands have struggled to capture additional market share as they not only face competition from rival branded entries but also from cheaper private labels. 

Designed to provide OTC marketers with an array of examples, the report covers 12 brands including Advil, Allegra, Buscopan, Centrum, Nurofen and Voltaren. The case studies span across major OTC categories: analgesics, Cough, Cold & Allergy [CCA], Derma, Gastrointestinals [GIs] and Vitamins, Minerals & Supplements [VMS]. Each one includes the latest year-end 2012 sales data, examination of key markets, an overview of innovations & NPD, and detailed analysis of individual A+P campaigns.

Today, marketers face the difficult task of planning complex marketing campaigns. Brands are launched on several platforms from television and print, to social media and tablets. In this report, Nicholas Hall & Company provides readers with key learnings that can be taken away to help brands prosper and grow their business. 

The report is available as a full report and as individual brand modules. 

More about the Report: Successful OTC Brands

Manager Editor, Nicholas Hall Reports: Ian Crook